For home improvement contractors

Homeowners ready to buy, booked on your calendar.

We run the ads, qualify every homeowner on budget and timing, and book them straight into your calendar.

Book a free strategy call See how it works
  • Roofing
  • Windows and doors
  • Kitchen remodeling
  • Bathroom remodeling
  • Siding
  • Flooring
  • Basements
  • Decks and patios
  • Gutters
  • Painting

A phone number isn't a customer.

Lead services sell you a name and a number, often to several contractors at once. We deliver the part that actually pays: a qualified homeowner, booked on your calendar.

What lead services sell you

A shared lead

You get
A name and a phone number
Shared with
Several other contractors
Budget
Unknown
Timing
Unknown
Next step
You start chasing
What Setwell delivers

A booked appointment

You get
A homeowner on your calendar
Shared with
No one. It's yours.
Budget
Confirmed upfront
Timing
Confirmed upfront
Next step
You show up and quote

How it works

One system.
From first ad to booked estimate.

Five steps run every day in the background. What you see is the result: qualified homeowners on your calendar.

Attract

Ads that reach homeowners in your service area.

We produce the video ads, write the copy and target homeowners across the towns you actually work in. Nobody outside your map.

Homeowners only 30 mi service area Video ads running
Qualify

Every homeowner is qualified before you hear about them.

A short qualification flow confirms the project, the budget and when they want it done. Tire-kickers never reach your calendar.

TH
Tom H.Bathroom remodel
StartJust getting ideas
BudgetNot sure yet
Filtered out
MB
Mark B.Qualification answers
HomeownerYes
ProjectWindow replacement
Budget$15k-25k
StartWithin 60 days
Qualified. Ready to book.
Book

Qualified homeowners book straight into your calendar.

They pick a time that works with your availability. No phone tag, no back and forth. It simply shows up on your calendar.

Your calendarThis week
Mon
Tue
Wed
Thu
Fri
8 AM
On site
On site
On site
10:30
EstimateMark B.
On site
1 PM
EstimateDana R.
EstimateLuis M.
3:30
On site
EstimateKaren T.
New appointment bookedTue, 10:30 AM · Mark B.
Remind

Reminders and follow-up run on autopilot.

Automatic texts confirm every appointment and remind the homeowner before you arrive. Leads who haven't booked yet keep getting followed up.

MB
Mark B.Text message
Hi Mark, it's Your Company. Your window estimate is booked for Tue at 10:30 AM. Reply C to confirm.
C
Confirmed. See you Tuesday.
Monday, 6:00 PM
Reminder: your estimate is tomorrow at 10:30 AM.
Show up

You walk in knowing exactly who you're meeting.

Every appointment arrives with the homeowner's project, budget and timeline in your CRM. You show up prepared and close.

Tue, 10:30 AMEstimate visit
Confirmed
MB
Mark B.14 mi from your base
ProjectReplace 12 windows
Budget$15k-25k
TimelineWithin 60 days
RemindersSent and confirmed
Notes

Two-story home, original windows from the 90s. Drafts and fogged glass in the upstairs bedrooms.

Every lead. Every appointment. One place.

From day one you get access to our CRM. See every homeowner, every booking and exactly where each lead stands.

Setwell CRM pipeline showing leads sorted into Hot, Qualified, Warm and Cold columns with contact details
Hottest leads first
Contact details at a glance
Call, text or add notes in one click

Sorted by priority

The homeowners most ready to buy sit at the top, so you always know who to call first.

Full booking history

Every appointment, every status change and every note in one timeline.

Nothing hidden

You see every text we send to your leads, when it goes out and how long follow-up runs.

Your part

How much work is on your side?
About 40 minutes. Once.

One onboarding call where we collect what we need from you. That's the only work you have to do. After that, we run the whole system and you just show up to the appointments.

Your work
40 minonce
Our work
Every dayongoing

What we need from you in those 40 minutes

  1. 01
    Your service area

    Every town and ZIP code you travel to for work.

  2. 02
    Your daily ad spend

    Agreed together, and paid directly to the ad platform. It never runs through us.

  3. 03
    Access to your CRM

    So you can watch leads and appointments come in from day one.

  4. 04
    Your sign-off

    You see the ad videos, photos and every text message before anything goes live.

Everything else is our work

  • Ad strategy
  • Targeting
  • Video ad creatives
  • Ad copy
  • Editing and testing
  • Qualification flow
  • Calendar booking
  • Text reminders
  • Follow-up sequences
  • CRM setup
  • Weekly optimization

No marketing knowledge needed on your side. No logins or passwords to share.

22

qualified appointments booked in a single month for one home improvement partner, running one campaign with us.

No referrals to chase. No slow months waiting on word of mouth.

Zero risk

The risk is on us.

10

Qualified appointments in your first month. Guaranteed.

If we don't deliver at least 10 in month one, you choose: a 100% refund, or we keep working for free until you have all 10.

One contractor per trade, per market.

Once we work with a contractor in your trade and area, we don't take on another. You'll never compete with another Setwell partner for the same homeowner.

Questions contractors ask us.

Still unsure about something? Call us at +1 786 946 9261 or send an email.

No. We're not a lead aggregator selling the same homeowner to three contractors at once. Every appointment on your calendar is someone who found your business through your ad and reached out to you, specifically.

You're covered. If we don't deliver at least 10 qualified appointments in your first month, you choose: a 100% refund, or we keep working for free until you have all 10.

Most partners see their first booked appointment within 7 days of launch.

On Facebook and Instagram, shown only to homeowners inside the service area you choose. You don't need to know anything about ads. We handle all of it.

Straight to the ad platform. We agree on a daily budget together on the onboarding call, and the platform bills you for it directly. It never runs through us.

Home improvement contractors: roofing, windows and doors, kitchens, bathrooms, siding, flooring and similar trades. If homeowners hire you for projects at their house, we can most likely help.

No. You add us as an advertiser on your ad account. It takes a few minutes, no passwords are shared, and we walk you through it on the onboarding call.

You approve every video, photo and text message before anything goes live. If something isn't right, we make a new one.

Yes. You'll see every text message we send, when it goes out and how long follow-up runs.

Book a call

Check if your market is still open.

We work with one contractor per trade in each market. Tell us where you work and we'll check availability, then show you exactly how the system would run for your business.

  • Free strategy call, no commitment
  • First appointments within 7 days of launch
  • 10 qualified appointments in month one, guaranteed

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Please tell us your trade.
Please tell us where you work.

We'll reply within 24 hours to schedule your call.